Last updated: 28 October 2025
This Privacy Policy explains how Helleborus BV processes your personal data. We respect your privacy and handle personal data carefully and confidentially, in accordance with the General Data Protection Regulation (GDPR).
Who we are
Helleborus BV
Proosdijstraat 110
8020 Oostkamp – Belgium
Email: info@helleborusnursery.com
Helleborus BV is the data controller responsible for the processing of personal data as described in this notice.
What data do we collect?
We only collect the data you provide to us yourself or that are generated automatically when you use our website.
Via the contact form or email
When you contact us via the form or by email, we process:
- First and last name
- Company name
- Email address
- Phone number (optional)
- Country / region
- The content of your message
Via Mailchimp
If you are a customer or show interest in our products, we add your details to our Mailchimp database to inform you about new collections, availability, or relevant updates. Mailchimp acts as a processor and complies with GDPR requirements. You can unsubscribe at any time via the link at the bottom of each mailing or by contacting us directly.
Via Google Analytics
We use Google Analytics to analyze and improve the use of our website. Google collects, among other things: anonymized IP address, pages visited, duration of visit, and type of browser and device. This information is used solely to understand website usage and is not linked to individual visitors.
Why do we process these data?
We process your personal data in order to:
– inform customers and professional contacts about new collections or promotions (via Mailchimp).
– improve our website and services (via analytical cookies);
– respond to your enquiry or message;
– offer our products and services;
Retention period & sharing data with third parties
We do not keep personal data longer than necessary for the purposes for which they were collected.
We do not share your data with third parties unless this is necessary for our operations, such as:
- Transport companies to deliver goods to customers;
- Mailchimp (email communication);
- Google Analytics (web analytics).
These parties process data in accordance with European privacy legislation (GDPR) and provide appropriate safeguards.
Cookies
Our website uses cookies to improve user experience and to keep visitor statistics.
- Functional cookies: necessary for the proper functioning of the website.
- Analytical cookies: via Google Analytics, anonymized and without tracking.
On your first visit to our website, we ask for your consent to use non-essential cookies.
Your rights
You always have the right to:
- request access to your personal data;
- have your data rectified or erased;
- object to processing or use for marketing purposes;
- withdraw your consent.
You can exercise these rights by emailing info@helleborusnursery.com.